I apply rigor to the process of creating new services.
I am an experienced and pragmatic product and UX professional with an entrepreneurial drive, expertise in collaborating with business, design, and development stakeholders, and practical innovation experience. I have a masters degree in Human Centered Design, and a deep desire to build.
I fuse research insights into products, services and strategies that are desirable to consumers, viable for the business, and technically feasible
I possess the skills and experience to understand how and why people tick: methods derived from anthropology, data analysis, and lean startup disciplines.
My strength is at the prototype level. That is, I design to learn, to explain, to share and to move projects forward.